Web Design for a Varying Audience

Name: Gerrit van der Veer
Organisation: Open University Netherlands, School of Computer Science and Emeritus Professor at Vrije Universiteit Amsterdam

Design should focus on the experience of the website visitors. The culture of a visitor strongly influences the meaning and the appreciation of content and presentation, and visitors have different goals, sometimes unpredictable. But all web users are human, so we need to understand human perception and actions. And we also need to consider the changing types of preferred hardware (which is also rather unpredictable).